Not Norfolk Nonsense

Blimey, non British Blagging Balderdash. Sensodyne use pretty bods on TV ads to sell us toothpaste, but the latest advert is fronted by an Ideation Director - your guess is as good as mine. If you need help with finding an NHS dentist you can contact enquiries: 0800 587 4132.

But then I saw clarity, thanks to The Job Box ad:

'Responsibilities: Leads in the driving of new product ideas with demonstrated consumer heartbeat to EPDBs for the GSK Consumer Healthcare product brand. Ultimate owner of EPDB productivity (number of heartbeat validated ideas progressing to PDBs) 3. Evaluates new heartbeat methodologies, including owning I3 (Ideation) meetings for the category. Finds cost effective means to connect with global brand consumers on a regular basis for insight, ideation and product idea validation purposes. Oversees commercial input to Research & Development (Scientific) progression of EPDB. Prepares and delivers a near-final PDB (with most inputs completed including qualitative and quantitative research data) to Innovation Director, who finishes and submits for approval. Measured by the number of Approvable PDBs delivered and the strength of those PDBs as defined by consumer qualitative and quantitative research data. Establishes appropriate and robust market research techniques enabling a reliable and timely evaluation of opportunities.'

That's clear, then.

Sex, booze and fags

Awaking the new year in bright sunshine, amplified by a sprinkling of frost hardened snow, the hangover of a weeks excess came with the news that all our revelry is making us fat and bankrupting the NHS. The health police have now set their sights on merry fat people now their prime suspects are a hardcore willing to wheeze alfresco in all weathers.

Of course there is always the argument that, like tobacco sales, with the £16bn odd raised in alcohol taxes, the £3bn deficit should be well catered for! At least other NHS initiatives are more fun, how about losing some of those mince pie pounds with sexercise? Safely, of course. You might be less likely to be disturbed with plans to turn 27.000 Norfolk street lights out for certain parts of darkness, but I'm with the residents of Langham who like the stars to do the illuminating. When first coming up here I was amazed at how many more stars were visible, even with our local light pollution perpetrators, with none of the endless procession of orange glows on the horizon marking the next large conurbation. Wonder how many stars you would see at the observatory in Kielder Forest, officially the darkest place in England?